Over the Christmas period, Farnham BID ran a festive promotional campaign with Global Radio to raise awareness of Farnham and encourage footfall into the town. The campaign was themed around the Nutcracker Trail and showcased Farnham as a destination for festive shopping, hospitality and seasonal experiences.

The campaign reached listeners across Global Radio stations including Capital, Heart and Classic FM.

It also ran across selected podcasts via the Global Player platform, including the website, app and smart speakers. Activity was targeted to audiences within GU2 and surrounding postcodes across a 10-mile radius, promoting everything that makes Farnham special at Christmas, from shopping local and supporting hospitality to enjoying the Nutcracker Trail and festive experiences across the town.