What Is Farnham BID
Farnham BID is guided by our Board of local business leaders, a group representing the full cross-section of Farnham’s business community, who help shape the town’s future.
Thanks to your support in October 2023, more than 75% of voting businesses said ‘yes’, giving the Board a five‑year mandate to drive improvements where they matter most.
Marketing and Promotion
Building footfall and visibility through events, campaigns, and targeted promotions, with priorities set by the Board to ensure impact.
Safe, Clean and Welcome
Enhancing the town centre experience with town rangers, safety measures, and more.
Business Support
Creating a strong, active voice for levy payers, influencing, advising, and advocating for local businesses.
Access and Travel
Making Farnham easier to reach and more enjoyable to navigate, from strategic parking plans to transport incentives. Over the next five years, these efforts will be backed by around £1.5 million in BID investment.
How It Is Funded
Every eligible business in our BID area contributes a 2% levy based on their rateable value. This collective fund is ring-fenced for BID projects and cannot be used for anything outside the agreed business plan. The Board oversees this investment and monitors progress through key performance indicators such as visitor numbers, business engagement, and campaign reach.
Why Businesses Back the BID
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You gain a real voice and help decide which initiatives give the biggest benefit.
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You help improve the trading environment, making streets cleaner, safer, and more attractive.
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You invest in shared assets such as better events, smarter marketing, and more efficient travel.
Your Board Members
Our Board is made up of representatives from a broad cross-section of local businesses, from hospitality and retail to culture and property. Their job is to ensure the levy is spent where it delivers the greatest benefit to the town.
Join In / Get Involved
We are committed to working with all levy payers, large and small. If you want to help shape BID projects or simply have your voice heard, the Board welcomes your input. Please fill in your information here.
A warm welcome
Hello, I’m Janie, and I’m thrilled to be BID Manager for Farnham. My career spans fashion, interiors, and recruitment, I’ve run my own stores, designed collections for top London retailers, and supported businesses in growth, talent, and presentation.
Part-time but fully committed, our small team includes business owners, giving us first-hand insight to support yours.
What excites me most about Farnham BID is working with local businesses and the community to help our town thrive. I’m passionate about raising the town’s profile and supporting the brilliant independents who make Farnham so special.
Janie Elliott-Dunn, Farnham BID Manager
Farnham BID Area
Business Improvement District
FAQs
Since 2004 when this legislation was introduced, there have been over 300 BID’s developed in the UK, which over the next 5 years will bring in over £100 million of new finance to develop their locations. The nearest ones to here are Cranleigh, Guildford & Godalming.
It’s up to you. BIDs can deliver any projects or services that are agreed by the businesses in the BID area and that are over and above anything that the public sector are required to provide through your business rates. Most BID projects include marketing and promotional activities, improving access and facilities, welcome and safety measures, attracting new businesses and investment, reducing costs and enhancing the visitor experience. The important thing is that the BID is focused on delivering the operational and other projects as determined by detailed consultation with all businesses in the BID area.
A BID is a mechanism which allows businesses to raise a sum of money to collectively manage and deliver projects that they have identified and believe will improve their trading environment, and providing a return in other ways to those who are paying for the improvements.
Like any good business plan, specific key performance indicators (KPI’s) are set and performance is monitored against the KPI’s by the BID board. The BID Company is answerable to the businesses that pay the BID levy, and will be required to monitor and inform its members on its progress towards the agreed KPI’s.
BIDs are normally controlled and managed by local businesses that are paying the levy, currently the majority of successful BIDs are delivered through a Company Limited by Guarantee (not for profit). The BID Company would be responsible for the delivery of the BID projects and services and directly responsible to all businesses through a board elected from those businesses that pay the BID levy.
A BID can be proposed by any business ratepayer, property owner, local authority or a partnership with an interest in the BID Area.
Once projects and services have been agreed by businesses along with how they are going to be delivered and managed, they are costed up and set out in a detailed business plan. The cost to each business is worked out on a pro rata basis. ‘This is called the ‘BID LEVY’. The BID levy is normally paid by the occupiers of a property. In addition, BIDs can draw in other voluntary funding, grants and ‘in kind’ contributions to supplement the BID levy.
Normally a ‘BID Task Group’ is set up which is responsible for putting together a detailed business plan setting out the projects it aims to deliver on behalf of the businesses in the BID area. This is based on a detailed consultation process with businesses. The business plan will include the projects, cost, delivery guarantees, performance indicators and the management structure. A confidential postal vote is held, all the businesses that would pay the BID levy get a vote. To become a BID a majority of those that vote must be in favour by number and rateable value. A successful BID then has a mandate for a maximum of 5 years after which the BID would need to seek a re-ballot. The indicative timetable for developing the Farnham BID is set out below:
Business Consultation & Engagement – May to July 2023
Business Plan – August 2023
Campaign – September to October 2023
Ballot – November 2023
BID money can only be used to carry out projects/ services ADDITIONAL to those that public services have to provide. Prior to the BID Business Plan being produced the current services being delivered by all public agencies including the Local Authority and Police are benchmarked. The BID company can agree to provide additional resources to deliver a higher level of service over and above the benchmarked level if this is what businesses have identified.
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